We produce media to counter extremist radicalisation of all kinds over social media space.
Our Mission – Provide an alternative narrative to extreme radical messages pushed into social media for propaganda by various extremist outfits across the world. Ensure that the alternative narrative reaches the target audience.
We follow the scientific method of MAPPING to track down on radicalisation in a locality.
Initial Step – We identify a target audience understand their influencers, analyze the common agreed reality between them and decide what to change & how to intervene. The target audience’s emotional payoff is understood to devise a campaign based on the logical approach.
Secondary Step- We structure the target question and then answer the question with a target audience statement by taking the audience away from the old to a new agreed reality. We provide an alternative positive path to the same emotional payoff.
Final Step- Make a persuasive media that showcases the new agreed reality and conduct a prolonged social media campaign with it targeting the audience.
Target Audience/Target Question
Influencers
Agreed Reality
Emotional Pay-offs
