We follow the scientific method of MAPPING to track down on radicalisation in a locality.
Initial Step – We identify a target audience understand their influencers, analyze the common agreed reality between them and decide what to change & how to intervene. The target audience’s emotional payoff is understood to devise a campaign based on the logical approach.
Secondary Step- We structure the target question and then answer the question with a target audience statement by taking the audience away from the old to a new agreed reality. We provide an alternative positive path to the same emotional payoff.
Final Step- Make a persuasive media that showcases the new agreed reality and conduct a prolonged social media campaign with it targeting the audience.